“We believe that photography is something you can easily teach yourself, you do not really need a school for that. In fact, our students usually know their trade quite well. What you do need are people who support you and give you input, advice, and courage – in fact, this is maybe the single most important thing. Learning by doing, but hand in hand with a strong team of professionals and tutors, this is the concept of Professional Photography Course at the IED Madrid.
Our invited lecturers have quite different working and teaching styles, according to their experiences and the fields they come from. The workshops will be held by professionals in the fields of documentary, fashion, portrait, product photography and advertising, but always with focus on creative techniques rather than pure camera work and technical knowledge. The borders between photographers who work on comisión and photographic artists are getting blurred. Commercial photographers seek opportunities to receive awareness for their “personal works” as well as photographic artists attract attention of art buyers and talent scouts that search for fresh approaches.
This Master Program will provide the students with working tools that they can then implement in many environments. Furthermore, they can decide for themselves how much they want to dig into each field, and find their own way of working with (and around) photography.
What we want to teach to our students is a methodology, not technical details. The invited specialists in photography, publishing, postproduction, lightning communication theory will teach from their own point of view, and emphasize things that they find most important. This broadness and also its international spirit make the course something really special.”
Ricardo Cases and Paul Kranzler